2b. Company thinks their online store is a boutique and sell the stuff for 50% more than Amazon

Somehow it happens even more often with small businesses. My city is small and irrelevant, so when I saw a book with the history of it, I wanted to buy it. On Amazon it was sold for 15% off, on marketplace directly by the publisher + free shipping. So I went to buy it on the publisher website and… MSRP + need to pay shipping

This publisher was doing a war price against itself. A small niche book where you’re the only one to sell it. Why would you need to discount this heavily on Amazon?

Numbers:

On Amazon: 13€ + shipping paid by the seller (+customer has free returns in one month). They can’t have more than 50 cents of profit for each copy sold

On their own website: 15€+5€ shipping (+customer needs to pay 7€ to return it within 2 weeks). Healthy profit for each copy sold.

You need to be an anti-bezos activist to choose the second option, though.

Honestly I’ve mostly been finding items cheaper on Amazon either because you’d have to pay for shipping on it, or because they just entirely neglect their website since nobody uses it.

Also that only really applies to “real” brands, not the gibberish named brands. Those companies only exist to use Amazons brand registry for better SEO and probably don’t even have a website. AINOPE is not a “real” company, they just slap their name on whitelabel products. Of course the first random one I picked does have one, but it is more expensive than amazon.

6. you have issues with the product but can not reach the company or get your money back etc.
7. the company has a massive data leak and your data is now openly available.

This is not to defend Amazon, but I - we - sadly are dependant on big companies. That’s what made Amazon big, service. I’d gladly pay more somewhere else but have been burned too much.

It’s a bad vs bad situation and we ants won’t solve it in a legal way.