Not to derail your point, but rice can be especially bad for people (myself included) where carbs (esp. white rice) make you hungry. If you’re one of those people where Chinese food makes you hungry an hour later, it’s usually because your insulin spikes in response to the rice.
For those people, obviously try to avoid white rice (and flour, sugar, and potatoes). Brown rice usually includes the fiber on the outside (which gets stripped away for processed white rice) which at least slows the carb rush.
Fresh or even frozen, unprocessed veggies that you have to cook yourself are still remarkably cheap, even in this economy. A pan of random chopped veggies and some random seasonings from the spice aisle (no blends!) can easily get you a filling and nutritious meal, and still cheaper than a box of hamburger helper.
It certainly looks like it would be better than regular rice. From some quick googling, it acts more like fiber and is better for diabetics. If I had to eat rice, it’s probably what I would do.